Muhieddine Badr Company was established in the early 1970s by the late Hajj Muhieddine Badr. The company, headquartered is in Beirut, specialized in import and the distribution of many fine quality confectioneries.
In 1972, Mr. Moustafa Badr, joined the business that swiftly grew in the Lebanese Market. Being most proficient in the distributing sector, the company activities stayed active even during the Lebanese civil war in 1975. Later in 1980, the rest of the Badr sons joined the business turning it into a solid family trade. The Badr name soon became synonymous to diligence, integrity and excellence.